.NOTHING ELSE FIRM has actually taken advantage of the boom in expert system (AI) as much as Nvidia. Because January 2023 the chipmaker's reveal price has surged by practically 450%. With the total market value of its shares approaching $2trn, Nvidia is actually now America's third-most important organization, behind Microsoft and Apple. Its profits for the most latest one-fourth were $22bn, up from $6bn in the very same duration last year. Most analysts assume that Nvidia, which regulates more than 95% of the market place for specialist AI potato chips, will continue to expand at a scorching rate for the not far off future. What creates its own chips thus special?