.YOU MAY not realise it, yet various typefaces evoke different feelings. Serif typefaces, with tiny strokes by the end of letters, are often discovered in manuals and papers. They seem to be trustworthy and reliable. Sans serif fonts, which appear, can appear contemporary and casual. Visual uniformity gives visitors a sense that they recognize where they stand up it aids to create count on. In the case of The Business analyst, it prepares the tone for our writing.